Those who are unknowingly deceived are never better off.
While they may feel confidently comfortable within The Cult it is only because they have fallen under its spell and bought the lies hook, line and sinker.
Look how many of the formerly deceived while waking up (PIMO) are unable to walk away from The Cult for fear losing family, friends and security. The Deceivers of WTBorg Cult Inc. have made sure that any who dare to exit The Cult will have to make exceedingly difficult and painful choices.
How can that be "better off" by any definition? Perhaps in this sense they are better off: during the period of Judgment the deceived will be held accountable for less than the deceivers.
The Really Good News is that none have to fear eternal destruction never to be raised from death. All will be healed and restored to life, even the worst of the sinners and killers as in the example of Saul who became Paul. As we are made to re-live whatever horrible deeds we may have done in this life there will be much wailing and gnashing of teeth while in the Lake of Fire, but we'll survive and be fully cleansed. This present life is just the beginning of a future life without end!